At the point when surveying page structure and format, there is a subtle, yet key approach to utilize pictures in a SEO-friendly way (in addition to ALT tags) that enhances your search rank while permitting you to incorporate the vital marketing message(s). Don’t get it? We should take a look at an example:
Assume you operate a travel site and you need to optimize a given page for the expression “Las Vegas lodging”. Assume that you likewise need to incorporate a luring advertising message, for example, “Book now and save 20%!”. The previously stated slogan needs distinct content, however has influential qualities. That being said, you might need to put the tagline in a picture and the keyword phrase (i.e. Las Vegas hotel) in a header tag. This accentuates the desired term, yet still gives an advertising opportunity without jeopardizing keyword consistency.
As it were, pictures are an incredible venue to incorporate marketing messages that do not have the essential keywords and phrases. Utilizing this procedure will guarantee that descriptive content is indexed, while less advertising language is disregarded. The blend of keyword rich substance and alluring informing will fulfill both sides of the key strategic equation.