When to redesign a website: signs it is no longer doing its job
A website can keep working technically and still stop working for the business. Here is what to look at before deciding whether to update or redesign it.
Journal · Insights and strategy
Resources and strategies
Resources and strategies
for making a difference online
Insights on web development, brand identity, marketing and digital strategy.
Digital marketing: from visibility to real contacts
Being visible is not enough. An effective digital strategy connects acquisition, website, content and measurement to turn attention into concrete opportunities.
Why a custom website can outperform a page builder
A practical comparison of custom websites and page builders across performance, technical SEO, security, design, maintenance, cost and scalability.
7 social media marketing mistakes holding your brand back
A guide to seven mistakes that weaken strategy, content, data interpretation and the path to business.
Brand identity: how to build a recognizable, coherent identity
A guide to positioning, visual identity, logo, typography, color, brand systems and guidelines.