No. A logo is one element of the system: typography, color, composition, imagery and tone need to work together.
Logo design
A recognizable mark needs to work beyond the presentation.
We design logos and brand systems with a clear direction, made for consistent use across websites, social channels and materials.
Logo and identity
The logo is part of the system.
A mark can be memorable yet unusable if it has no rules, variations or coherent visual context.
That is why logo creation is connected to the Brand Identity: form, typography, color and applications need to support one another.
What we build
An identity that can be applied.
- 01
Direzione
Positioning, audience, category and differentiation before drawing the mark.
- 02
Logo
Form, proportions, variations and configurations for the agreed uses.
- 03
Sistema visivo
Color, typography, composition and rules that make the brand recognizable.
- 04
Applications
Examples and useful files for the website, social channels, presentations and other project touchpoints.
The process
From understanding to application.
- 01
Context
Understand the project, audience, sector and desired direction.
- 02
Esplorazione
Define visual territories and hypotheses aligned with the positioning.
- 03
Sistema
Develop the mark and visual relationships that make it usable.
- 04
Consegna
Prepare variations, formats and guidance for the intended uses.
Frequently asked questions
A logo needs to work.
The decisions to make before separating the mark from the system that supports it.
Do you have a brand that needs to be recognizable?
Tell us where the logo will be used and what it needs to communicate. We start with the context.