When structure, content, design or performance no longer support the project’s objectives. Before rebuilding it, it is useful to understand which part is not working.
Website redesign
A new website when the current one no longer supports the project.
We do not start with the visual effect. We start with what makes the website unclear, unhelpful or difficult to evolve.
Before the redesign
Understand what is no longer working.
A website can be online and still lose clarity: pages that are hard to navigate, outdated content, an identity that no longer represents the business or a fragile path to contact.
The review organizes problems, priorities and opportunities before moving to the new interface.
The scope
Redesign the system, not just the homepage.
- 01
Architecture
Review navigation, hierarchies and pages around what people need to understand and do.
- 02
Content
Reorganize, rewrite or reduce content so the offer is clear.
- 03
Interface
Build a visual direction aligned with the brand, audience and real-world use.
- 04
Performance
Reduce technical friction and check behavior on the devices that matter.
The process
A review with clear stages.
- 01
Diagnosis
Analyze the website, objectives, content, available data and constraints.
- 02
Structure
Define hierarchies, journeys and content to keep or change.
- 03
Design
Design the interface, components and responsive behavior in continuity with the brand.
- 04
Launch
Develop, test, migrate and launch while keeping SEO and redirects under control.
Frequently asked questions
A redesign should solve something.
The questions to clarify before starting a new project.
Is your website still aligned with the project?
Tell us what has changed. We can start with a review before defining the work.