Social Media Management
Social media management with a clear editorial direction.
We build an editorial direction coherent with the brand, define formats and content, and organize the channel presence so every publication has a recognizable purpose.
Before content
Social media needs direction.
Managing social does not mean simply filling a calendar.
Before deciding what to publish, we need to understand what the brand needs to say, whom it wants to reach and what role the channels play in the wider journey.
An editorial direction helps maintain continuity without turning every post into an isolated episode.
The scope
What we build
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01
Editorial strategy
We define themes, objectives and criteria that give the social presence direction.
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02
Content plan
We organize the work over time, connecting priorities, channels and moments in the brand’s journey.
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03
Formats
We build recognizable formats that make it possible to explore different themes without losing consistency.
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04
Production
We prepare the necessary materials with attention to language, imagery and context of use.
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05
Publishing
We bring content to the channels through an orderly process consistent with the plan.
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06
Analysis
We observe signals and reactions to understand what to keep, correct or develop.
Brand and relationships
Every piece of content should feel like part of the same project.
Recognition comes from continuity: in tone, imagery, themes and the way the brand responds to people.
That is why social media management is not separated from visual identity. Content should extend the brand system, not replace it with a sequence of interchangeable posts.
The starting point can also be a review of the identity: brand identity, typography, color and language need to work together.
Content with a purpose
Publishing more does not mean communicating better.
A piece of content can inform, demonstrate expertise, build familiarity or guide someone towards the website. Its purpose should be clear before its frequency.
Strategy, content, website and measurement work better when they are not managed as disconnected activities.
The mistakes that weaken this journey are collected in the article 7 social media marketing mistakes holding your brand back.
When social becomes part of acquisition, the digital marketing strategy also helps clarify the channel’s role.
The process
From direction to continuity.
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01
Context
Understand the brand, audience, channels and objectives of the presence.
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02
Direction
Define themes, language, formats and editorial criteria.
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03
Production
Prepare content and organize it into a usable plan.
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04
Learning
Read what happens and use the information for the next phase of work.
Do you want to give your social presence a stronger direction?
Tell us what you are publishing, what is not working and where you want to take the brand. We start with the context and build the system it needs.