Case study | RE.IN.
RE.IN. Industrial refrigeration, redesigned for digital.
A new digital ecosystem for presenting services, products and technical expertise, improving SEO structure and making organic growth measurable.
Visit the RE.IN. website
From a service page to a complete digital architecture
The project was not only a visual redesign. RE.IN. needed a clearer way to distinguish services, products and technical expertise while making navigation, readability and indexation easier to understand.
The previous digital presence communicated the company’s main services but concentrated much of the offer in a rigid structure with limited room for deeper exploration.
The new architecture separates the main areas of the business and gives each one a clearer path for users and search engines.
A structure built around the real offer
The redesign separates the company’s main activity areas into dedicated paths, helping people and search engines understand expertise, services and products.
Services
- Industrial refrigeration
- Maintenance
- Technical assistance
Products
- Cold rooms
- Industrial systems
- Remote control
Resources
- Insights
- Company information
- Contact
SEO integrated into the structure
Technical SEO was treated as part of the architecture rather than as a task added after publication.
The work included a multipage architecture, semantic heading hierarchy, clean URLs, canonical tags, XML sitemap, robots.txt, redirects, metadata, structured data, internal linking, responsive behavior and integrated imagery.
The project connects custom web development with the measurement work described in digital marketing.
The first organic signals
The SEO project is still young. These figures should be read as early signs of broader visibility, not as final results or an equivalent increase in traffic.
Between 24 August and 20 September 2026, the site generated 927 impressions in Google Search compared with 21 in the previous period. The new structure began exposing RE.IN. to a wider set of industrial refrigeration queries.
The recent period recorded a 1.29% CTR and an average position of 38.55. The previous period recorded 3 clicks, 21 impressions, a 14.29% CTR and an average position of 2.52. The two periods should not be compared as equivalent: the earlier coverage was much narrower and largely branded.
From publication to measurement
Search Console and Google Analytics 4 make it possible to observe organic visibility, user behavior and commercial interactions separately.
This makes it possible to continue improving the website using real data, distinguishing visibility from experience and contact requests.
Between 24 August and 20 September 2026, GA4 recorded 13 active users, 25 sessions, 79 page views, a 52% engagement rate and approximately 42 seconds of average engagement per session.
A digital presence should do more than present a company.
Build a clearer foundation for growth.
We design digital experiences that represent the value of a business and create solid foundations for its online growth.